Crowd-sourcing is a buzz-word at the moment, with marketing managers across the globe using it to engage consumers.
Of course, the greatest benefit of it is that it allows everyone the same power to create and be part of a brands story – helping to shape and define it.
Whether you use it for competitions, voting, judging, campaigns, feedback, content distribution, creative content or product creation, read this guide for tips and tricks first.
There are a number of websites that are already there to help you run a crowd-sourced campaign without the need to use too much of your marketing budget. My top ten are:
1. Usertesting.com
There are several cool sites that crowd source usability testing for websites – it costs start from $20 dollars for 10 responses – and could be a cost effective way to test micro-sites or similar before they go-live.
Examples are: http://www.usertesting.com/ and http://www.feedbackarmy.com/
2. Innocentive.com
There are many companies that crowd-source questions or problems an organization might want answered. There are endless ways for TCCC to use crowd sourcing in this way. One such company is: https://www.innocentive.com/about-innocentive
3. Kickstarter.com
KickStarter.com is the worlds largest funding platform for creative ideas. You have to be a US resident to submit a project you want to raise funds for, but you can contribute financially from anywhere.
4. Agentanything.com
One of the most popular crowd-sourcing websites is Agent Anything – you can create a mission or run a mission. While this site is used for errands, we could create a site and run cool competitions in a similar fashion – create challenges which we get crowds to participate in.
5. Ideabounty.com
As the name suggests, ideabouty is a place where you can submit your ideas and the best ones get paid. http://www.ideabounty.com/;jsessionid=12F0258072C82EDDCDE5DE6E6683828E.sybaris_jboss
6. Crowdflower.com
CrowdFlower's Enterprise Crowd-sourcing Platform takes large, information-heavy projects and breaks them into small tasks that are distributed to more than a million on-demand contributors world-wide. The technology aggregates the results and controls for quality. This is the simplest and most flexible way for businesses of all sizes to scale workforces and accurately complete human evaluation of business information. Examples include: eCommerce Product Categorization, Business Lead Verification, and SEO Content Creation.
7. Hunch.com
Hunch lets you share what you like, get recommendations based on your taste and connect with people similar to you.
8. Eyeka.com
Eyeka coonects brands and creators - eYeka is the global market leader in online consumer co-creation.
They leverage a community of about 200,000 creative consumers that helps companies generate creative insights, unlock innovation opportunities and drive consumer engagement at global level in a matter of weeks and within a confidential, IP protected environment.
They leverage a community of about 200,000 creative consumers that helps companies generate creative insights, unlock innovation opportunities and drive consumer engagement at global level in a matter of weeks and within a confidential, IP protected environment.
9. DoMyWork.net
Allows people to work together – either by signing up as a user or to be a member of their staff. All you need to do is submit work requests (of whatever kind) and members of staff can then decide whether or not to work on the project based on what you’ve nominated you’ll pay. Awesome!
10. Threadless
Is a community based t-shirt company that always has an ongoing call for designs. All designs submitted are open for the public to vote on. The most popular are produced and sold.
http://www.threadless.com/
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