ENGAGING CONSUMERS BETTER
We all know that consumers are more marketing savvy than ever – and as result getting consumers engaged is becoming harder than ever before.
This article by senior vice president of Pluris Marketing, Bob Fetter for adage.com discusses why companies need to stop treating consumers’ with a one-size-fits-all approach and why consumer engagement can be tricky business.
As a nice follow on from this article…
BORING, BUT IMPORTANT
Is it just me, or does Australia have appalling customer service? And, not just in the real world, but online as well. This post by Kate Leggett talks about how the customer service process can be improved – online and offline.
Some of the topics discussed for customer service including why history records are important, why social media needs to be a formal part of business process, cross channel touch-points (starting communication in one channel and finishing it another) and much more. It’s a dry read, but important.
http://blogs.forrester.com/kate_leggett/12-01-06-forresters_top_15_trends_for_customer_service_in_2012
GAMING FOR A GOOD CAUSE
WeTopia is a new Facebook game created by Sojo Studios that allows players to create and manage their own villages and make a real-world donation for any virtual purchase to needy children around the world. For example, if you buy a tree for your village, a village in need receives a (living) tree.
12 needy partner have been selected and best of all, gamers can view their impact on communities online.
You can now game knowing your contributing the greater good.
A NEW RELIGION
Religion is described as a specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects, and now Kopimi has been granted official religious status by Swedish authorities.
The latimes.com reports that in the midst of a worldwide debate about Internet piracy, the Church of Kopimism, which claims it considers CTRL+C and CTRL+V (shortcuts for copy and paste) to be sacred symbols, and that information is holy and copying is a sacrament.
The self appointed spiritual leader is philosophy student Isak Gerson, who said, “being recognised by the state of Sweden is a large step for all of Kopimi. Hopefully, this is one step toward the day when we can live out our faith without fear of persecution."
This should make for a very interesting debate around illegal file-sharing.
FACEBOOK BUSINESS CARDS
A new deal between Facebook and Moo.com will mean you can now use your Facebook profile to create business cards to use in the real world – with both partners claiming this will bridge the gap between online and offline social networking.
Moo.com was launched by entrepreneur Richard Moross in 2006, and he spoke to the guardian.co.uk about the offering "it’s clear that consumer habits of sharing business and personal information is evolving. The lines between online social networking and offline business networking are not just blurring, but vanishing,” said Moross. "He described the new hybrid offering as an "offline social business card."
http://www.guardian.co.uk/technology/2012/jan/05/facebook-cards-launch
INTERACTIVE CONSUMER ELECTRONICS
Interested in what new and hot in consumer electronics? Look no further. News.com.au had live coverage of the consumer electronics show held in Las Vegas.
It seems the theme of the show was all about making television more interactive – from using touch, hand gestures and speech to enhance the viewing experience.
THE FUTURE OF INTERACTIVE TV
CEO and Founder of Simulmedia Dave Morgan, a TV targeting shared his thoughts on adage.com, “TV will be adding web-like targeting, measurement, accountability and interactivity to a media channel with massive scale and uniquely-impactful sight, sound and motion advertising makes will make a very good thing only better.“
“TV's share of advertising dollars will continue to grow and the promise of personalised, on-demand TV shows, movies, games, etc. will finally be manifested on the biggest, most comfortable available screen, the TV. This could truly mean a new Golden Age for TV advertising,” Morgan said.
The full article is worth a read.
http://adage.com/article/digitalnext/tv-s-digital-age-arrive-2017/231972/
STARTUPS TO KEEP YOUR EYES ON IN 2012
With so many exciting start-ups, I find it hard to pick favourites, that’s why I enjoyed reading Sarah Kessler top six she compiled for mashable.com.
A few to whet your appetite are:
1.Skillshare is an online marketplace for offline classes - with classes about everything from crocheted jewelery to how to invest your first $10,000.
2. Dwolla’s allows users make payments through Twitter, Facebook, SMS and other virtual channels by connecting their bank accounts to their Dwolla accounts.
3. Codecademy took something that scared people, learning JavaScript, and turned it into a game.
The comments on this post are almost as interesting as the article itself.
http://mashable.com/2012/01/08/6-startups-to-watch-in-2012/
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