This Christmas retailers have embraced mobile as a device to help drive sales - with experts saying this festive season could be unlike any other, with record mobile e-commerce spending predicted. Much of the success has been attributed to more intuitive apps and barcode scanners.
In an interview with TechCrunch.com PayPal’s Senior Director for Mobile, Laura Chambers, said they’re preparing for the onslaught of traffic to their mobile sites. A number of big retailers, such as Armani Exchange, Guess and The Limited have recently put PayPal’s mobile express checkout as an option for payments on their mobile sites as a way to help the conversion process. “We are seeing strong investments by online retailers for mobile shopping this year,” she says.
Chambers says that last year, the peak for PayPal was December 12, with $4.7 million in mobile payments volume. Now PayPal is seeing $10 million in mobile payments per day, with the peak shopping season still a month away.
For retailers, this could indeed be the season to be jolly.
http://techcrunch.com/2011/11/13/how-google-ebay-and-paypal-are-gearing-up-for-a-very-mobile-holiday-shopping-season/
HOW MUCH IS BEING ‘LIKED’ REALLY WORTH?
Knowing someone likes you not only makes you feel warm and fuzzy, soon you will be able to put a dollar value on it.
Facebook has given their API to Adobe to measure what a ‘like’ is worth in their SocialAnalytics tool, in a bid to measure the monetary value of being popular on Facebook.
The two companies are using the tool, to measure against business metrics such as revenue and brand value.
In an interview with marketingweek.co.uk, Adobe said, “it’s the first tool that gives marketers a "causation" metric - rather than correlation - to assess the business value of social media campaigns. The tool also gives marketers access to data about the influence of other social media platforms such as Twitter and blogging site WordPress.
"At the moment lots of businesses use social dashboards, but they provide no insights, only trends - the business context is missing. We can tell you how social media gets consumers closer to making a purchase decision," he adds.
http://www.marketingweek.co.uk/disciplines/digital/adobe-and-facebook-collaborate-to-prove-monetary-value-of-likes/3031794.article
USING SOCIAL MEDIA FOR GOOD
Testament to the fact that social media can affect change is the Invisible Dog Campaign, which has helped save the lives of many abandoned dogs.
http://mashable.com/2011/11/13/social-media-invisible-dog-campaign/
MOIBILE LINKING ONLINE AND IN-STORE SHOPPING
This year may really be the year of the mobile, with many apps promising to bridge the gap between online and in-store shopping.
The latest example is the Walmart shopping app that is being used to support their 140 million weekly customers and 3800 stores in the US, and some of the more interesting features include:
- The use of Apple’s Siri voice command system to create shopping lists
- A budgeting tool that allows you to keep a spend tally
- Integration with coupon.com to receive discounts without the printing
- See if an item is stocked in a particular store
- Product information and reviews on items
Walmart is promising this is just the first of a series of mobile initiatives.
http://adage.com/article/digital/walmart-rolls-ipad-updated-iphone-apps-relationship-program/230896/
YOUR MOBILE CAN PROTECT YOUR CAR
Car enthusiasts across the country will sleep better knowing that there is new technology that allows a text message to be sent, warning motorists up to ten minutes before if there is the potential of hail damage to their car.
The HANS system (Hail Automated Notification System) was used this week in Melbourne delivering 70,000 text messages minutes before a severe storm, and is available across Australia.
The goal is to be able to geo-target the text messages based on your phone location, so no matter where you are in Australia, if there is a severe storm warning, you can protect your vehicle.
Each day, mobile phones become more and more useful.
http://www.news.com.au/technology/use-your-mobile-to-save-you-from-a-hail-storm/story-e6frfro0-1226191428344#ixzz1dNBzN38p <http://www.news.com.au/technology/use-your-mobile-to-save-you-from-a-hail-storm/story-e6frfro0-1226191428344#ixzz1dNBzN38p>
LEGALLY ADD MUSIC TO YOUR ONLINE VIDEO
Is using an illegally downloaded soundtrack from the net really worth a legal battle? Most people would answer no, but it doesn’t stop millions of people downloading music they haven’t purchased each year for amateur films and presentations.
With many social networks cracking down on the use of unauthorised soundtracks, it was the perfect time for the new partnership between Rumblefish and APM music to release their catalogue of licensed soundtracks for around $2 per track, allowing low-budget films to afford quality soundtracks.
Since launch, Rumblefish and APM music have sold more than 4.8 million soundtracks.
http://www.technewsworld.com/story/73730.html
GOOD KARMA
It takes time and effort to help fundraise for charity, and if you prefer not to participate in fun-runs or book-reading marathons, there is an easier way to be a do-gooder and help raise much-needed funds for your favourite cause
A new website karmagoat.com allows you to buy and sell your unwanted items just as you would on eBay or Craig’s List – with one difference, 85% of the proceeds go towards a charity of your choice (the other 15% go towards the sites admin fees).
There has never been a better time to de-clutter your home.
http://www.karmagoat.com
REAL TIME BIDDING ON INVENTORY
With many media agencies setting up or ramping up their digital trading desks, it’s a fitting time for ninemsn to announce the launch of ad-platform Microsoft Advertising Exchange – a real-time bidding marketplace.
Ninemsn’s group CEO Mark Britt said, “This is not a product, it’s an entirely new way of media buying and an entirely new way of selling. We’ll be trading targeted impressions in real-time, based on real insights and data about the individual browser.”
“The capabilities of real-time buying are yet to be fully realised in this part of the world. Exchanges are changing the ad game globally, and we’re predicting a major shift in the way the Australian market operates as a result of this technology being introduced,” says Britt.
US data would suggest Britt is absolutely right – just 18 months after the launch of the ad-exchange in the US, 64% of inventory is traded in real time.
http://advertising.ninemsn.com.au/article.aspx?id=8371631
2012 Trends
Looking deep into the crystal-ball, Euro RSCG shares with marketingmag.com.au what their predictions are for 2012. The top four highlights are:
· The age of collaboration. With so many of us used to looking out for number one, next year might have you rethinking your math. The era of ‘me’ is giving way to the era of ‘we’ in this age of collaboration and common interest. Collaborative software will be huge in 2012 as will the ability to work anywhere, 24/7/365, will require online connections.
· A greyer shade of grey. Extreme fatigue is setting in, so grey best defines the year to come. We’ve all come to terms with work and life being blurred more than ever, so grey, the colour of blur, is in our sights. Tracking on the new ‘greydar’ is going to help decode where we are headed this year. But it’s not just a metaphoric construct: the world really is going grey, with some countries seeing citizens getting older in record numbers.
· Life in a cloud: mobility, portability, and transience. Cloud computing will be the most talked-about trend in tech for 2012. People will share more than ever, playing music and accessing their information from anywhere, providing a seamless digital experience from start to finish. The biggest player in this cloudy business? Mobile, the perfect device because of its extreme portability and ability to access our emails, notes, social networks, and favorite music and shopping sites from one place.
· Good consumption in a dire economy. It’s no longer enough for brands to just provide; we want to know how they provide, why they provide, and what they stand for when doing so. Welcome to the new ‘value’, where fears of a double (even triple?) dip and a shallow consumer confidence pressure big business to do good.
http://www.marketingmag.com.au/news/what-will-2012-bring-for-marketers-7876/
In an interview with TechCrunch.com PayPal’s Senior Director for Mobile, Laura Chambers, said they’re preparing for the onslaught of traffic to their mobile sites. A number of big retailers, such as Armani Exchange, Guess and The Limited have recently put PayPal’s mobile express checkout as an option for payments on their mobile sites as a way to help the conversion process. “We are seeing strong investments by online retailers for mobile shopping this year,” she says.
Chambers says that last year, the peak for PayPal was December 12, with $4.7 million in mobile payments volume. Now PayPal is seeing $10 million in mobile payments per day, with the peak shopping season still a month away.
For retailers, this could indeed be the season to be jolly.
http://techcrunch.com/2011/11/13/how-google-ebay-and-paypal-are-gearing-up-for-a-very-mobile-holiday-shopping-season/
HOW MUCH IS BEING ‘LIKED’ REALLY WORTH?
Knowing someone likes you not only makes you feel warm and fuzzy, soon you will be able to put a dollar value on it.
Facebook has given their API to Adobe to measure what a ‘like’ is worth in their SocialAnalytics tool, in a bid to measure the monetary value of being popular on Facebook.
The two companies are using the tool, to measure against business metrics such as revenue and brand value.
In an interview with marketingweek.co.uk, Adobe said, “it’s the first tool that gives marketers a "causation" metric - rather than correlation - to assess the business value of social media campaigns. The tool also gives marketers access to data about the influence of other social media platforms such as Twitter and blogging site WordPress.
"At the moment lots of businesses use social dashboards, but they provide no insights, only trends - the business context is missing. We can tell you how social media gets consumers closer to making a purchase decision," he adds.
http://www.marketingweek.co.uk/disciplines/digital/adobe-and-facebook-collaborate-to-prove-monetary-value-of-likes/3031794.article
USING SOCIAL MEDIA FOR GOOD
Testament to the fact that social media can affect change is the Invisible Dog Campaign, which has helped save the lives of many abandoned dogs.
http://mashable.com/2011/11/13/social-media-invisible-dog-campaign/
MOIBILE LINKING ONLINE AND IN-STORE SHOPPING
This year may really be the year of the mobile, with many apps promising to bridge the gap between online and in-store shopping.
The latest example is the Walmart shopping app that is being used to support their 140 million weekly customers and 3800 stores in the US, and some of the more interesting features include:
- The use of Apple’s Siri voice command system to create shopping lists
- A budgeting tool that allows you to keep a spend tally
- Integration with coupon.com to receive discounts without the printing
- See if an item is stocked in a particular store
- Product information and reviews on items
Walmart is promising this is just the first of a series of mobile initiatives.
http://adage.com/article/digital/walmart-rolls-ipad-updated-iphone-apps-relationship-program/230896/
YOUR MOBILE CAN PROTECT YOUR CAR
Car enthusiasts across the country will sleep better knowing that there is new technology that allows a text message to be sent, warning motorists up to ten minutes before if there is the potential of hail damage to their car.
The HANS system (Hail Automated Notification System) was used this week in Melbourne delivering 70,000 text messages minutes before a severe storm, and is available across Australia.
The goal is to be able to geo-target the text messages based on your phone location, so no matter where you are in Australia, if there is a severe storm warning, you can protect your vehicle.
Each day, mobile phones become more and more useful.
http://www.news.com.au/technology/use-your-mobile-to-save-you-from-a-hail-storm/story-e6frfro0-1226191428344#ixzz1dNBzN38p <http://www.news.com.au/technology/use-your-mobile-to-save-you-from-a-hail-storm/story-e6frfro0-1226191428344#ixzz1dNBzN38p>
LEGALLY ADD MUSIC TO YOUR ONLINE VIDEO
Is using an illegally downloaded soundtrack from the net really worth a legal battle? Most people would answer no, but it doesn’t stop millions of people downloading music they haven’t purchased each year for amateur films and presentations.
With many social networks cracking down on the use of unauthorised soundtracks, it was the perfect time for the new partnership between Rumblefish and APM music to release their catalogue of licensed soundtracks for around $2 per track, allowing low-budget films to afford quality soundtracks.
Since launch, Rumblefish and APM music have sold more than 4.8 million soundtracks.
http://www.technewsworld.com/story/73730.html
GOOD KARMA
It takes time and effort to help fundraise for charity, and if you prefer not to participate in fun-runs or book-reading marathons, there is an easier way to be a do-gooder and help raise much-needed funds for your favourite cause
A new website karmagoat.com allows you to buy and sell your unwanted items just as you would on eBay or Craig’s List – with one difference, 85% of the proceeds go towards a charity of your choice (the other 15% go towards the sites admin fees).
There has never been a better time to de-clutter your home.
http://www.karmagoat.com
REAL TIME BIDDING ON INVENTORY
With many media agencies setting up or ramping up their digital trading desks, it’s a fitting time for ninemsn to announce the launch of ad-platform Microsoft Advertising Exchange – a real-time bidding marketplace.
Ninemsn’s group CEO Mark Britt said, “This is not a product, it’s an entirely new way of media buying and an entirely new way of selling. We’ll be trading targeted impressions in real-time, based on real insights and data about the individual browser.”
“The capabilities of real-time buying are yet to be fully realised in this part of the world. Exchanges are changing the ad game globally, and we’re predicting a major shift in the way the Australian market operates as a result of this technology being introduced,” says Britt.
US data would suggest Britt is absolutely right – just 18 months after the launch of the ad-exchange in the US, 64% of inventory is traded in real time.
http://advertising.ninemsn.com.au/article.aspx?id=8371631
2012 Trends
Looking deep into the crystal-ball, Euro RSCG shares with marketingmag.com.au what their predictions are for 2012. The top four highlights are:
· The age of collaboration. With so many of us used to looking out for number one, next year might have you rethinking your math. The era of ‘me’ is giving way to the era of ‘we’ in this age of collaboration and common interest. Collaborative software will be huge in 2012 as will the ability to work anywhere, 24/7/365, will require online connections.
· A greyer shade of grey. Extreme fatigue is setting in, so grey best defines the year to come. We’ve all come to terms with work and life being blurred more than ever, so grey, the colour of blur, is in our sights. Tracking on the new ‘greydar’ is going to help decode where we are headed this year. But it’s not just a metaphoric construct: the world really is going grey, with some countries seeing citizens getting older in record numbers.
· Life in a cloud: mobility, portability, and transience. Cloud computing will be the most talked-about trend in tech for 2012. People will share more than ever, playing music and accessing their information from anywhere, providing a seamless digital experience from start to finish. The biggest player in this cloudy business? Mobile, the perfect device because of its extreme portability and ability to access our emails, notes, social networks, and favorite music and shopping sites from one place.
· Good consumption in a dire economy. It’s no longer enough for brands to just provide; we want to know how they provide, why they provide, and what they stand for when doing so. Welcome to the new ‘value’, where fears of a double (even triple?) dip and a shallow consumer confidence pressure big business to do good.
http://www.marketingmag.com.au/news/what-will-2012-bring-for-marketers-7876/
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