100 NEW TELEVISION ‘CHANNELS’ TO LAUNCH
One has to wonder how much longer television in its traditional form will be around. Not only are people watching television on demand, they’re downloading their favourite shows from overseas months before they make it into our homes, and now YouTube has announced that it will launch approximately 100 new ‘channels’ next month.
The content will showcase original programming and create 25 hours of new video daily. YouTube has promised the content won’t just be your favourite television shows online, but will be exclusively created for it’s online audience.
The YouTube channels will feature some of the worlds most well know celebrities such as Ashton Kutcher, Madonna and rapper Jay-Z.
http://paidcontent.org/article/419-youtube-launches-massive-programming-push/
HOW-TO BECOME A PAID BLOGGER, TODAY
It's no secret that celebrities such as Kim Kardashian get paid to tweet about businesses and for product endorsements, now you can too.
While the $0.20* cents per click may not quite be the $10,000 a tweet Kim gets, you can still join socialoot.com and earn money by referring your friends to their business partners.
The variables on how much you get paid depend on a variety of factors including the company, how many friends or followers you have as well as your social clout.
The new service in Australia in gaining momentum quickly, but some experts fear that it could have a detrimental effect on social media brands and cause their users to flee en-masse. Others, such at myself, see it as a simple way to save up for a copy of Kim's Jimmy Choo's.
*0.20 cents is based on having a minimum of 200 Facebook friends or Twitter followers, as well as some variables.
http://www.news.com.au/technology/online-friends-unlike-ads/story-e6frfro0-1226180650953
THE VIRTUAL BABYSITTER
The trusty television has long been a substitute baby-sitter for many 0-8 year olds, but parents are now using digital media such as iPads and smart-phones as their preferred babysitter (parents, go on, admit it).
The research done by Common Sense Media said that digital has become "a regular part of the media diet," and estimates more than 42% of children under 8 have a television in their bedrooms.
The research also suggests there is a new trend emerging, coined the “app gap.”
Key facts include:
- 27% of children living in lower-income homes have access to a smart-phone compared to 57% in higher-income homes
- 2% of lower-income children have a tablet device compared to 17% of higher-income homes
- 38% of parents in lower-income homes say they don’t know what an app is, compared to 3% in higher income homes
There are conflicting reports about whether access to technology at such a young age is a benefit or a disadvantage. But one thing is for sure this Christmas, children across the globe are going to be requesting tablets instead of toys.
http://latimesblogs.latimes.com/technology/2011/10/kids-increasingly-using-digital-media-devices.html
CAN'T FIND THE PERFECT OUTFIT? YOU'VE JUST RUN OUT OF EXCUSES
UnitedStyles makes a stylish splash into social media with the Facebook connect-enabled service, which allows women to create their perfect outfit online.
The innovative tool allows easy sketching and adjusting of clothing, will allow you to share your design online and provide a customised 3D preview.
The idea is the latest from co-founder of Tudou (the equivalent of YouTube in China) March Van Der Chijs, said that UnitedStyles will allow consumers to have the experience of going to tailor, in the comfort of their own home.
The site will initially launch with only a handful of designs in which you can customise by colour and fabric, but plans to expand rapidly.
http://techcrunch.com/2011/10/31/unitedstyles-lets-you-play-fashion-designer/
BUSINESSES GET BEHIND TABLETS
Tech geeks have long preferred Android to iPads because of the customisation that open source allows, but it seems that enterprise level businesses are demanding their own tablets that allow them to streamline their processes.
The demand from the enterprise level market has been answered by the WI-FI- enabled Motorola ET1 tablet. Gary Starr, managing director of Motorola Solutions Australia and New Zealand, explained the benefits to ZDNet Australia.
"From a management perspective, it gives us a lot more flexibility," he said. "In the enterprise space, all of the accessories becomes critical, because it's part of their workflow. So they need to be able to swipe, scan, print."
While the first of the tablets will be focussed on retail, the company plans to roll-out similar devices for healthcare, hospitality and safety in the future.
http://www.zdnet.com.au/motorola-announces-enterprise-tablet-339323987.htm
GAMING NEWS
Beginners and seasoned gamers alike will enjoy the new game for PS3, Uncharted 3: Drake's Deception. It launched this week and reviewers say it plays out more like a Hollywood blockbuster than a video game. It’s expected to sell tens of millions of copies too.
http://news.cnet.com/8301-17938_105-20128111-1/a-third-serving-of-uncharted-territory/?tag=epicStories
COMMUNIST CHINA THREATENED BY DIGITAL MEDIA
Technology has almost done away with dial-up telephones, cashiers at supermarkets and the humble hand-written letter, but in the next decade, Chinese political leaders fear it could also contribute to the downfall of communism.
Aspiring politicians who want to run as independents in China are using social media to run their election campaigns and to garner the support they need to make it on the ballot papers in 2012. The new way of campaigning has created a level of complexity which existing leaders are unsure of how to deal with. Not only are there many more people who will be running for office, the candidates are no longer faceless people – they have the support of thousands of online supporters and will not be gagged easily.
The New York Times reported that an expert they spoke to said regulatory authorities were considering measures to curb social media sites, partly because of the potential for political networking.
http://www.nytimes.com/2011/11/01/world/asia/political-outsiders-turn-to-microblog-campaigns-in-china.html?ref=technology
FIND NEW FRIENDS
We all have niche interests that our friends (no matter how much they love you) don’t share. And whether it’s pigeon racing or pie-making that tickles your fancy, China based Huohua wants to help you locate like-minded people.
Tech Crunch said "Founded by Carl Wu, Huohua is trying to solve a problem of “where and with whom to have fun” by introducing a smart feature dubbed Instant Circle. Basically, it works like this: open the app to tap a keyword like ”basketball”, “hot pot” or “mountain climbing” to locate people with same interests around you, then live chat with them."
"The updates published on Huohua such as “get something to drink” and “drink beer” can be considered as the same interest and users can be thus connected. So based on where you are and what are you interested in, Huohua will be generating a location-and-interests-based instant circles just for you."
No more excuses that you couldn’t find anyone to hang out with.
http://techcrunch.com/2011/10/31/huohua-find-your-social-circle-instantly-with-semantic-analysis/
ARE QR CODES DEAD?
Marketers everywhere want to jump on the QR code bandwagon, but what businesses can really benefit from them and how can you use them most effectively?
This article by internet strategist B.L. Ochman for Adage explores some do’s and don’ts. It’s worth a read.
http://adage.com/article/digitalnext/qr-codes-dead-badly/230639/
IN SHORT…
NetFlix and Amaxon.com have signed a content deal with Walt Disney, which will allow Netflix to add new TV shows from the ABC Studios, Disney Channles and ABC familiy to its existing library.
http://www.nytimes.com/reuters/2011/10/31/technology/tech-us-netflixdisney.html?_r=1&ref=technology
VIDEO OF THE WEEK (BACK BY POPULAR DEMAND)
*WARNING, THIS VIDEO CONTAINS NUDITY
The brand Agent Provocateur is not known for its modesty, and while I had to contain my inner Germaine Greer while watching the video, I came to the conclusion that storytelling is a fabulous way to display lingerie outside of the traditional retail catalogue.
Men, no need for thanks.
http://www.adweek.com/news/advertising-branding/spot-undressed-kill-136191
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