With a recent study by Gartner suggesting more than half of smartphones run android, it’s timely that Google has launched an online music store in the US that will only be available on the platform, signaling a challenge to Apple iTunes in the music sector.
Many of the big labels in music such as EMI, Sony, Universal and 23 independents have provided Google with a library of more than 13 million songs.
Users can share songs they’ve purchased on the Google+ social network, where their friends can enjoy the full length song one time without purchasing it and will be able to download a free ‘song of the day.’
http://www.pcmag.com/article2/0,2817,2396598,00.asp
Many of the big labels in music such as EMI, Sony, Universal and 23 independents have provided Google with a library of more than 13 million songs.
Users can share songs they’ve purchased on the Google+ social network, where their friends can enjoy the full length song one time without purchasing it and will be able to download a free ‘song of the day.’
http://www.pcmag.com/article2/0,2817,2396598,00.asp
3D STREET ART WINS TWO WORLD RECORDS
Reebok partnered with Crossfit to turn London’s Canary Wharf into the world’s largest 3D street artwork - breaking two Guinness Book world records at the same time.
It achieves a good balance between awe-inspiring and craftsmanship while allowing the community to be part of the story.
http://www.youtube.com/watch?v=GwNeukAmxJw&feature=relmfu <
TERMINATIOR RETURNS
Augmented reality applications on phones will be so last-weeks-news when a contact lens is released allowing you to see virtual worlds displayed over your regular vision.
Professor Babak Praviz of the University of Washington, is currently working on making this technology a reality and says he is not far off. He compares what the lens does to Terminator movies, “Arnold Schwarzenegger’s character sees the world with data superimposed on his visual field—virtual captions that enhance the cyborg’s scan of a scene. In stories by the science fiction author Vernor Vinge, characters rely on electronic contact lenses, rather than smartphones or brain implants, for seamless access to information that appears right before their eyes."
The applications of this technology could be used for gaming, navigation and sending and receiving data.
Terminator really will be back!
http://latimesblogs.latimes.com/technology/
MOST BRANDS STILL DON’T GET TWITTER
It seems to be pointing out the obvious that if businesses don’t respond to feedback on Twitter, they’ll be seen as a failure in the eyes of consumers.
That’s why it’s surprising that a global study by research firms Maritz and evolve 24, found that of the brands that are on Twitter, 71% of people who posted a complaint on the site did not receive a response.
Senior vice president and managing director at evolve24, Anthony Sardella said, “In today’s business environment, social media is having a profound impact on the level of service customers expect.”
“Businesses cannot effectively compete without being tuned in to social media to improve the customer experience. But they must get the messaging right. The best brand marketing provides responsive customer service, and does not use a customer experience event as an opportunity to sell something.”
http://maritzresearch.com/~/media/Files/MaritzResearch/e24/ExecutiveSummaryTwitterPoll.ashx <http://maritzresearch.com/~/media/Files/MaritzResearch/e24/ExecutiveSummaryTwitterPoll.ashx>
LOVE IS IN THE AIR, LITERALLY
Not just because I am a romantic at heart (but also because I am) I love this new campaign that encourages people to share the love.
Californian Jeweler Robbins Brothers are encouraging all to type a love-note to their secret-crush or partner on their brands Facebook Page, which will then be posted to a digital billboard on a Californian freeway. Once your message is uploaded, they’ll take a photo of it for you as a memento of your 48x14 declaration of love.
https://www.facebook.com/RobbinsBrothers?sk=app_283355761675553
SOCIAL MEDIA THE NEW EMERGENCY SERVICE
Amnesty international says that current human rights abuses in Egypt are ‘worse than Mubarak’ with 35 reported dead and more than 1700 injured as thousands of protestors demand that rulers quickly transfer power to a civilian government.
In the midst of the civil unrest – social media has become a substitute for traditional media (which is mainly state controlled in Egypt) and many are turning to social sites to document history and call for help.
Although quite morbid, the world can read live updates or watch live steaming of the protest. It’s not the first time this year Egyptians have turned to social media for help, but lets hope it’s the last.
http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8903443/Egypt-protests-and-the-Arab-Spring-live.html
NEED AN INCENTIVE TO BE GOOD?
There is now extra-incentive to be generous with your time and volunteer to help those less fortunate, with the launch of a new website that rewards you for your good deeds.
Blue Dot provides a "social currency” whereby the more you volunteer, donate or advocate for your cause, the more “dots” you accumulate for your online “Active CV”.
Marketingweek.co.uk said, “users can sign in via Facebook and receive benefits such as access to exclusive products and downloads from celebrities and experiences from major brands in return for behaviours such as volunteering work. One of the scheme’s launch rewards is an exclusive “last chance” to get tickets for Noel Gallagher’s UK tour.”
Go on, volunteer at the soup kitchen this Christmas and it could really pay off.
http://www.marketingweek.co.uk/sectors/not-for-profit/blue-dot-launches-social-currency-scheme/3032035.article
YAHOO BRINGS ADS TO LIFE
Digital formats change week-to-week, and there are whole sites dedicated to keeping us all up-to-date with sizes and specks, but this new ‘living ad’ format in Yahoo’s digital magazine Livestand offers something totally new and exciting. Adweek.com spoke to Alex Linde, Yahoo director of mobile and tablet advertising, who explained the experience they were trying to create “what TV does best is branding, it engages me, it gets me aware. But, what online does well is it lets me build a preference and drive action.” Linde also said readers were 78 percent more likely to want to interact with the ad and twice as likely to spend more time with it. Purchase intent increased from 2 percent for static ads to 16 percent for live ads.
http://www.adweek.com/news/advertising-branding/yahoo-debuts-livestand-living-ads-toyota-136642
YOUTUBE: A DREAM COME TRUE
US Marine Sergeant Scott Moore only had one dream, and it wasn’t to win the war against terror – it was to score a date with the super hot Mila Kunis. So what did he do? From his base in Afghanistan to posted a YouTube video that said "Hey, Mila. It's Sergeant Moore, but you can call me Scott," he said in the video. "I just wanted to take a moment out of my day to invite you to the Marine Corps Ball on November 18 in Greenville, North Carolina, with yours truly. So take a second, think about it and get back to me."
The offer turned out to be one too good to refuse, and the actress attended the Marine Corps Ball in Greenville, North Carolina. See, YouTube really does make dreams come true.
http://www.smh.com.au/digital-life/digital-life-news/mila-kunis-makes-us-marines-youtube-date-wish-come-true-20111122-1nrn0.html#ixzz1eT7kSecc
BACK BY POPULAR DEMAND
This video is doing the rounds of the Naked Sydney office, so it must be good!
The critics have labeled it, “my favourite YouTube up-loader of all time!” “This guy is genius” and “Best video on the net.” Enjoy!
http://www.youtube.com/watch?v=OMa1i3ITBbo&feature=relmfu
Reebok partnered with Crossfit to turn London’s Canary Wharf into the world’s largest 3D street artwork - breaking two Guinness Book world records at the same time.
It achieves a good balance between awe-inspiring and craftsmanship while allowing the community to be part of the story.
http://www.youtube.com/watch?v=GwNeukAmxJw&feature=relmfu <
TERMINATIOR RETURNS
Augmented reality applications on phones will be so last-weeks-news when a contact lens is released allowing you to see virtual worlds displayed over your regular vision.
Professor Babak Praviz of the University of Washington, is currently working on making this technology a reality and says he is not far off. He compares what the lens does to Terminator movies, “Arnold Schwarzenegger’s character sees the world with data superimposed on his visual field—virtual captions that enhance the cyborg’s scan of a scene. In stories by the science fiction author Vernor Vinge, characters rely on electronic contact lenses, rather than smartphones or brain implants, for seamless access to information that appears right before their eyes."
The applications of this technology could be used for gaming, navigation and sending and receiving data.
Terminator really will be back!
http://latimesblogs.latimes.com/technology/
MOST BRANDS STILL DON’T GET TWITTER
It seems to be pointing out the obvious that if businesses don’t respond to feedback on Twitter, they’ll be seen as a failure in the eyes of consumers.
That’s why it’s surprising that a global study by research firms Maritz and evolve 24, found that of the brands that are on Twitter, 71% of people who posted a complaint on the site did not receive a response.
Senior vice president and managing director at evolve24, Anthony Sardella said, “In today’s business environment, social media is having a profound impact on the level of service customers expect.”
“Businesses cannot effectively compete without being tuned in to social media to improve the customer experience. But they must get the messaging right. The best brand marketing provides responsive customer service, and does not use a customer experience event as an opportunity to sell something.”
http://maritzresearch.com/~/media/Files/MaritzResearch/e24/ExecutiveSummaryTwitterPoll.ashx <http://maritzresearch.com/~/media/Files/MaritzResearch/e24/ExecutiveSummaryTwitterPoll.ashx>
LOVE IS IN THE AIR, LITERALLY
Not just because I am a romantic at heart (but also because I am) I love this new campaign that encourages people to share the love.
Californian Jeweler Robbins Brothers are encouraging all to type a love-note to their secret-crush or partner on their brands Facebook Page, which will then be posted to a digital billboard on a Californian freeway. Once your message is uploaded, they’ll take a photo of it for you as a memento of your 48x14 declaration of love.
https://www.facebook.com/RobbinsBrothers?sk=app_283355761675553
SOCIAL MEDIA THE NEW EMERGENCY SERVICE
Amnesty international says that current human rights abuses in Egypt are ‘worse than Mubarak’ with 35 reported dead and more than 1700 injured as thousands of protestors demand that rulers quickly transfer power to a civilian government.
In the midst of the civil unrest – social media has become a substitute for traditional media (which is mainly state controlled in Egypt) and many are turning to social sites to document history and call for help.
Although quite morbid, the world can read live updates or watch live steaming of the protest. It’s not the first time this year Egyptians have turned to social media for help, but lets hope it’s the last.
http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8903443/Egypt-protests-and-the-Arab-Spring-live.html
NEED AN INCENTIVE TO BE GOOD?
There is now extra-incentive to be generous with your time and volunteer to help those less fortunate, with the launch of a new website that rewards you for your good deeds.
Blue Dot provides a "social currency” whereby the more you volunteer, donate or advocate for your cause, the more “dots” you accumulate for your online “Active CV”.
Marketingweek.co.uk said, “users can sign in via Facebook and receive benefits such as access to exclusive products and downloads from celebrities and experiences from major brands in return for behaviours such as volunteering work. One of the scheme’s launch rewards is an exclusive “last chance” to get tickets for Noel Gallagher’s UK tour.”
Go on, volunteer at the soup kitchen this Christmas and it could really pay off.
http://www.marketingweek.co.uk/sectors/not-for-profit/blue-dot-launches-social-currency-scheme/3032035.article
YAHOO BRINGS ADS TO LIFE
Digital formats change week-to-week, and there are whole sites dedicated to keeping us all up-to-date with sizes and specks, but this new ‘living ad’ format in Yahoo’s digital magazine Livestand offers something totally new and exciting. Adweek.com spoke to Alex Linde, Yahoo director of mobile and tablet advertising, who explained the experience they were trying to create “what TV does best is branding, it engages me, it gets me aware. But, what online does well is it lets me build a preference and drive action.” Linde also said readers were 78 percent more likely to want to interact with the ad and twice as likely to spend more time with it. Purchase intent increased from 2 percent for static ads to 16 percent for live ads.
http://www.adweek.com/news/advertising-branding/yahoo-debuts-livestand-living-ads-toyota-136642
YOUTUBE: A DREAM COME TRUE
US Marine Sergeant Scott Moore only had one dream, and it wasn’t to win the war against terror – it was to score a date with the super hot Mila Kunis. So what did he do? From his base in Afghanistan to posted a YouTube video that said "Hey, Mila. It's Sergeant Moore, but you can call me Scott," he said in the video. "I just wanted to take a moment out of my day to invite you to the Marine Corps Ball on November 18 in Greenville, North Carolina, with yours truly. So take a second, think about it and get back to me."
The offer turned out to be one too good to refuse, and the actress attended the Marine Corps Ball in Greenville, North Carolina. See, YouTube really does make dreams come true.
http://www.smh.com.au/digital-life/digital-life-news/mila-kunis-makes-us-marines-youtube-date-wish-come-true-20111122-1nrn0.html#ixzz1eT7kSecc
BACK BY POPULAR DEMAND
This video is doing the rounds of the Naked Sydney office, so it must be good!
The critics have labeled it, “my favourite YouTube up-loader of all time!” “This guy is genius” and “Best video on the net.” Enjoy!
http://www.youtube.com/watch?v=OMa1i3ITBbo&feature=relmfu
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